Since 1991 — Iraq's Trusted Distributor

BRUSKAI BOTAN Excellence in Every Home

From a single showroom in 2009 to a nationwide distribution powerhouse in 2024 — connecting world-class brands with Iraqi homes through experience, trust, and quality.

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52 Employees (2026)
$40M Target 2026
$100M Vision 2030
1991
Foundation of Experience
Hajji Mohammed Rahman
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BRUSKAI BOTAN Showroom
35+ Years
of market experience
About the Company

Experience. Trust. Quality.

BRUSKAI BOTAN is a leading Iraqi distribution company with over three decades of accumulated experience. The journey began in 1991 with Hajji Mohammed Rahman Mohammed in Erbil, leading to the establishment of Botan Electro in 2009 and the transformation into BRUSKAI BOTAN in 2024 — an integrated ecosystem spanning distribution, inventory, agents, marketing, online sales, and collection.

The company's early years (2011-2016) saw strategic brand rotations including DLC, Kran, and Bosch Kitchen, building expertise in distribution and market demand. By 2016-2020, sales composition stabilized at 85% Hitachi and 15% Kran, totaling $3M in sales.

A major milestone came in 2017 with the exclusive Fakir agency for Iraq from Saruhan Group — the company's first nationwide exclusive agency. The transformation accelerated in 2021 with structured marketing sponsorships and the launch of the online sales department, followed by the official establishment of BRUSKAI BOTAN in 2024 with a 400m² headquarters, 30 employees, and strategic warehouses in Erbil, Kirkuk, and Basra.

Our Growth Journey

1991 Foundation of Experience — Career started at Sherwan Company (25% partnership) in Erbil, dealing with Hitachi twin-tub washing machines, refrigerators, and cookers.
2009 Botan Electro — First independent showroom opened on 60 Meter Street as the exclusive Hitachi agent in Erbil with just 2 employees.
2017 Exclusive Fakir Agency — Appointed by Saruhan Group as the official exclusive distributor for Fakir across Iraq. Fakir showroom opened on 40 Meter Street in 2018. Total Fakir sales 2017-2020: $3M.
2021 Turning Point — Structured sponsorship and advertising launched. Online sales department established. Fakir Iraq sales reached $2M, with $167K advertising spend.
2024 BRUSKAI BOTAN Established — Transitioned to an integrated distribution powerhouse with 400m² HQ on 100 Meter Street (4 floors), 30 employees, $22.5M combined sales (Qaiwan: $16M, Fakir: $6.5M), and 3 strategic warehouses.
2025 Consolidation & Growth — Focused on sales quality, inventory turnover, and agent support. Combined sales reached $28.3M (Qaiwan: $22M, Fakir: $6.3M).
2026 Present Day — Operating with 52 employees, targeting $40M in combined sales (Qaiwan: $35M, Fakir: $5M) with 3 strategic warehouses and nationwide coverage.

Our Six Growth Drivers

Distribution
Inventory
Agents
Marketing
Online
Collection
BRUSKAI BOTAN

Experience. Trust. Quality.

Our Network

Nationwide Presence to Serve Our Customers

With strategic warehouses in Erbil, Kirkuk, and Basra, and showrooms across Iraq, we ensure fast delivery and premium shopping experiences.

Main HQ
BRUSKAI BOTAN
Erbil
100 Meter Street, near Crystal Hotel
Headquarters View Location
Botan Electro
Second Showroom
Erbil
Street 60, opposite Bar Hospital
Showroom View Location
Erbil Warehouse
Main Distribution Center
Erbil
Strategic Location
Warehouse View Location
Basra Hub
Showroom & Warehouse
Basra
Al-Tahseeniya, near Sunni Endowment
Showroom + Warehouse View Location
Kirkuk Warehouse
Northern Hub
Kirkuk
Al-Jumhuriya Street
Warehouse View Location
Al-Muzaffar
Baghdad
Baghdad
Al-Karada, opposite Abu Rafal
Showroom View Location
Fakir Sulaymaniyah
Specialized Showroom
Sulaymaniyah
Dania City, Shop 17
Showroom View Location
Tariq Agha
Mosul
Mosul
Al-Jami'ah District
Showroom View Location
Our Portfolio

Proud Representatives of Global Brands

We are proud to represent a distinguished selection of leading global brands that embody innovation and quality in every home.

Hitachi — Japan Fakir — Germany Hisense — China Gorenje — Europe Kaave — Turkey Bissell — USA
FAKIR HAUSGERÄTE — Germany · Founded 1933

Fakir

"German excellence in every home"

Fakir is a legendary symbol of durable German engineering, specializing in floor care, kitchen tools, and personal care devices. Designed to simplify daily life, its products rely on high-quality materials and European craftsmanship.

Uno ChefryUNO CHEFRY
Robot RS 770ROBOT RS 770
Culina ChefCULINA CHEF
Fakir Showroom
HISENSE — China

Hisense

"Global technology leader"

As one of the fastest-growing technology brands, Hisense offers advanced solutions from industry-leading laser TVs to smart home appliances, focusing on high performance and elegant designs.

55A61Q55A61Q 4K
RQ749N4ASURQ749N4ASU
HWFS1214PBHWFS1214PB
Hisense Showroom
GORENJE — Europe

Gorenje

"Designs that simplify life"

Gorenje is globally renowned for its award-winning aesthetic touches and user-centric designs, transforming kitchens into spaces of creativity and comfort with built-in appliances and carefully designed refrigerators.

GGI9C21BGGI9C21B
BSA6737ORABBSA6737ORAB
BM235ORABBM235ORAB
Gorenje Showroom
HITACHI — Japan

Hitachi

"Japanese innovation at its finest"

The cornerstone of our portfolio since 2009, representing the pinnacle of Japanese engineering. Based on "Inspire the Next", it offers home appliances designed to last, from advanced refrigerators to air conditioning systems.

R-W760PUQ7R-W760PUQ7
CV960f24cbswrCV960F24CBSWR
Hitachi Showroom
Performance

Sustained Growth Reflecting Market Trust

From $1.5M in 2011 to a projected $40M in 2026, BRUSKAI BOTAN has demonstrated exceptional financial resilience and market leadership.

Total Cumulative Sales (2011–2025)
$0
* Combined Qaiwan + Fakir sales
52 Employees (2026) 3 Warehouses 2030 Target: $100M
$8.5M
2022
$16.5M
2023
$22.5M
2024
$28.3M
2025
$40M
2026*

* 2026 Target

Get in Touch

Visit Our Showroom

Our team in Erbil is ready to help you choose the right device from our global brands.

Main Address
100 Meter Street, near Crystal Hotel, Erbil, Iraq
Phone / Inquiries
+964 750 227 2000
Email
bruskaibotan@gmail.com
Website
www.BRUSKAIBOTAN.com

Do you have a question?

Contact us directly via phone or email, or visit our showroom for a personalized experience.

Call Now — +964 750 227 2000 Email Us